SERVICES PROVIDED

Logo Refresh • Website Design & Development
Social Media Campaigns & Consulting
Industry Research • Marketing Strategy
Digital Marketing Analysis
 

CLIENT DESCRIPTION

One of Flagstaff’s famous small businesses with an amazing product baked up daily by an extraordinary family.  Taking on an established town favorite was both a privilege and a challenge. After meeting with the client, we realized that this iconic brand did not have a website or brand kit. They had made their path, one slice at a time, by delivering a beautiful product day in and day out. Village Baker had built their 20 year old business simply on word of mouth. After the initial discovery meeting, we felt obliged to set the bar high for our design team and they delivered! We helped Village Baker recreate their brand identity, as well as expand into the digital world. 

LOGO REFRESH

Client had a pre-existing, established logo; it just needed
a modern refresher. 

To keep the brand recognition we kept the typeface and bread mark, but simplified the logo by removing borders and unnecessary extras. We also created a color scheme and full brand kit for the client.

Our Starting Point:

Industry Research

Small businesses face the challenges of larger corporate operations with larger variety and lower pricing daily. Our research included local competitive analysis as well as nationwide comparative analysis.

Social Media Campaign

With a limited pre-existing social media presence, our goal was to establish the brand and speak to the amazing community outreach that the organization was organically doing.

Marketing Strategy

With a very small on-line presence, the original marketing strategy was simply to establish a digital foundation. With tremendous growth potential, the strategy evolved into an international partnership mission.

eCommerce Integration

Using their newly created website and  high-quality product photography, we launched eCommerce Integration that allows them to sell their products all over the country, at the click of a button.

Industry Research

Small businesses face the challenges of larger corporate operations with larger variety and lower pricing daily. Our research included local competitive analysis as well as nationwide comparative analysis.

Social Media Campaign

With a limited pre-existing social media presence, our goal was to establish the brand and speak to the amazing community outreach that the organization was organically doing.

Marketing Strategy

With a very small on-line presence, the original marketing strategy was simply to establish a digital foundation. With tremendous growth potential, the strategy evolved into an international partnership mission.

eCommerce Integration

Using their newly created website and  high-quality product photography, we launched eCommerce Integration that allows them to sell their products all over the country, at the click of a button.

WEBSITE DESIGN

Village Baker had already found success without a website, but was seeking growth by establishing a
new online presence. 

We designed a site that captured the essence of the client’s family-owned, home-grown brand with a focus on eCommerce and the ability to sell their product online to anywhere in the country, rather than just right here at home. We implemented their newly-refreshed logo as well as cutting edge images that let their family and their baked goods do most of the talking.

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CLIENT & PRODUCT PHOTOGRAPHY

The client baked up the goods, our Mojo photography team created the perfect set and the product
took care of the rest.

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